Every potential web design client wants the best website they can get for the least amount of money. Unfortunately, you get what you pay for in the web design world. (We've seen the $299 website offers too.) If the average price in the business is $2,000 to $5,000, what do you think you'll get for three hundred bucks? The question you need to ask yourself is NOT whether you can afford a properly designed and formatted professional website. The question is this: Can you afford the loss of business associated with a cheaply built, canned website that doesn't even come close to achieving your goals?
Graphic designing is a profession where the raw material is creativity and the output is art. Calculating the work done in terms of money most of the times becomes an arguable issue. The fiscal calculations of a project depend on many aspects, though rough but different standards are established for various types of graphic designing.
Website designing costs can be broken down to depending on the type of site, wherein sites are classified as low end, mid range and high-end sites. A low site offers a 2-4 pages content and uses existing graphical themes or sock graphics are purchased. The designing package does not provide any animation page or any database interaction feature. The standard rates of such low-end site range approximately from $500 - $2000. On the other hand a mid range website costs approximately $2000 - $ 5000. The website includes 5-7 pages of content out of which some is developed. In addition, the designer provides with 2-4 original graphics and a standard layout with some customization. Animation includes JavaScript mouse over changes but data interactions are not provided. A high-end website involves a high cost and the standards range from $5000 - $10,000. A designer provides 12 or more pages of content, or even contents that are pragmatically/dynamically generated. The design has a unique layout and extensive graphics with navigation schemes. The animation is often done in JavaScript, Animated GIFs, Dynamic HTML, and Flash. In addition, designers also provide with SQL or Flat File database interaction.
The services of most graphic designers can also be calculated in hours. For instance the standard rates for basic graphic design are approximately $ 80 per hour, for custom graphic design $160 per hour, for 3-D graphic design $250 per hour, and for prepress correction and graphic adjustments
$80 per hour. Such types of calculation have greatly simplified the rate and cost problems of designing projects, as the designer is getting paid rationally if a certain project requires more time. Similarly, a client can give work in contracts that are based on hours.
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First and foremost is the quoted cost for the custom template design. The actual look and feel of your website is key to insuring your customer/visitor has the best possible browsing experience. The core of your site will be designed and laid out using best practices with emphasis on SEO to present your business to the visitor in a manner that reflects your professional image and brand. Equally important is usability. The easier it is for the visitor to use your website, the greater the chance of converting them into a customer and increasing the chances of repeat business.
Then you have to consider the platform your user will be using to view your website. For example, PDA Phones have trouble viewing Flash applications. If your website contains Flash or is built entirely in Flash, your exposure to the ever increasing mobile audience will be compromised.
The process for designing a custom web template includes;
* Research into a particular field.
* Phone and/or personal consultation.
* Current trends and color analysis.
* Graphical compositions produced in Photoshop.
* Possible Flash development.
* Providing concepts for customer review and possible revisions.
* Template splicing of approved template for load time optimization and usability.
* CSS/XHTML production in standards-compliant fashion.
* Additional bell-and-whistle functionality to meet client requirements.
* Unique CSS/XHTML adaptation/integration to web based platform of choice.
The entire template design process can take anywhere from 40 to 60 hours not including consultation time or potential revisions.
We also take into account the current market cost per hour for professional graphic design. Based on our research, we have set our own pricing at $100.00 per hour.
We have also done extensive research online and have consulted with other designers to arrive at our pricing model for professional graphic design as it applies to web development. Designing custom templates for websites is currently somewhere between $1800.00 to $5000.00.
In the spirit of competition, we have set our contract minimum at $1800.00.
Contact us for a professional consultation and a detailed quote for your website needs.